Shigeru Miyamoto had some choice words for businesses that put profits over people, essentially saying it's a shame that the priority always seems to be short-term profits over long-term playability.
In a recent interview with Famitsu (that was machine translated by VGC), Miyamoto talked about his son, Mario the Plumber's, continued success in the face of companies who regularly chase profits. In pondering just why Mario remains so popular, Miyamoto explained that Nintendo as a company doesn't approach game development from a profit point of view but rather from one of playability.
He cited Pokemon and Splatoon as two franchises that were designed like this because, had they been created with maximizing profits in mind instead of creating fun experiences, they would've been fundamentally different games.
Miyamoto then expanded on his thoughts about Mario and how that franchise was created with physical movement as the center of the gameplay experience. Because of the simplicity of that concept, he said anyone in the world--regardless of culture or language--can enjoy a Mario game. That, to Miyamoto, is what separates Nintendo from other companies. That is also why Miyamoto finds it disappointing that the endgame for most businesses is profits instead of playability.
"So, the reason Nintendo enjoys such strong global support is simply that we don't start by asking: 'What's trending right now?' Instead, we focus on who we’re actually doing this for. Who is it that's putting up the money? I really dislike terms like 'depreciation' or 'recouping costs,'" he said. "The people funding these projects are doing it to make a fortune, so why celebrate things like 'we recouped our investment' or short-term profits? To me, if you've burned through the talents of so many people just to achieve that, that feels like a massive failure."
He underlined this point, saying that Nintendo's standard practice is what he calls the "principle of gameplay." It's the idea that, if something is unique and fun to play, it will have a longer-lasting impact on a person's life rather than something that came into existence only to satisfy shareholders or line their pockets.
"We've always focused on creating the best possible product to match the 'fun gameplay' we envision," Miyamoto continued. "I think that's the only real difference. I might sound a bit arrogant saying this [laughs], but if you make things while constantly asking 'will this make money right away?' you can't create anything truly unique or with broad appeal."
Nintendo is a business, too; there's no doubt that profits are important to maintaining the company's longevity. However, at least for Miyamoto, fun and playability come first. Maximizing profits for the company's success comes second.
