Xbox fans are about to experience a fresh visual overhaul. Asha Sharma, the newly appointed head of Xbox, has officially revealed a new Xbox boot up sequence that is scheduled to roll out via a firmware update next week.

The reveal, shared across social media, showcases a sleek and updated animation featuring a glossy—and predictably green—Xbox logo. In addition to the visual redesign, players can expect a refreshed version of the brand's iconic startup sound to accompany the new sequence.

What to Expect from the New Xbox Boot Up Sequence

The update is slated to go live next Wednesday. While the official boot animation requires the firmware update, fans looking for a sneak peek can already access various branding elements for personal customization.

You can currently utilize the new design assets as:

  • A dynamic background on your Xbox dashboard
  • A custom profile background
  • A new gamer pic

Rapid Changes Under Asha Sharma’s Leadership

This branding shift marks just one of many rapid-fire changes implemented by Sharma since taking the helm in late February. Under her direction, Xbox leadership has moved aggressively to implement several high-profile shifts across the ecosystem:

Branding and Feature Updates

The brand is moving away from the "Microsoft Gaming" moniker and has officially retired the unpopular "This is an Xbox" marketing campaign. Furthermore, Sharma has greenlit several long-requested feature updates for current-gen consoles.

Value and Hardware Commitments

To increase subscription value, Microsoft has reduced the price of Xbox Game Pass Ultimate while maintaining day-one access to massive titles like Call of Duty. Simultaneously, the company is doubling down on its commitment to a next-gen Xbox console.

Just yesterday, Sharma announced significant leadership changes within the organization, pulling talent from her former AI division to drive a brand revival. These changes also included the discontinuation of "Co-Pilot" on Xbox software—a move that has received widespread praise from the gaming community.