In a recent interview with Bloomberg, Take-Two CEO Strauss Zelnick spoke about the immense pressure for the game to succeed, given the publisher's massive investment into Rockstar's long-awaited crime caper. He described the risk the company's taking in a way that, unfortunately, I can only describe as going kinda hard.

"Development costs have gone up and up. And we really do aim to deliver the highest quality entertainment on Earth," Zelnick told Bloomberg. "And that is costly. And AI influence is not withstanding. We haven't seen those costs decline yet. Maybe we will. Maybe we won't."

The cost of triple-A development has been a hot button issue this console generation, with increasing technological and graphical complexity demanding correspondingly larger team sizes and bigger budgets. High-profile, expensive sales failures beg the question whether smaller team sizes, shorter development cycles, and cheaper games should be embraced as an alternative.

But Zelnick still wants the publisher to focus on blockbusters, and he seems to accept that you have to spend money to make money. “That's a high-stakes game for big boys only," said Zelnick, "And I'm cool with it.”

It's a turn of phrase that, quite frankly, tickled my fancy. It almost made up for the part of the interview where Zelnick said he sees Xbox and PlayStation as Rockstar's "core" audience, hence GTA 6's customary delayed launch on PC.

"We never claim success before it occurs," Zelnick said, before describing the company's strategy as, "We try to give them unlimited financial, creative human resources and then they aim to deliver perfection." And "unlimited" really seems to mean "unlimited," as evidenced by GTA 6's long gestation, several delays, and eye-watering estimated budget.

Business Insider provided a $1-$1.5 billion figure from anonymous industry analysts in its own feature on Zelnick, but this seems to be the low end of the GTA 6 budget ballpark. In a LinkedIn post from last August, before GTA 6 was delayed from May to November 2026, Josh Chapman of venture capital firm Konvoy cited a $2 billion estimated investment from Take-Two.

GTA 6 O'Clock newsletter writer Dan Dawkins argued that $3.4 billion is a more likely figure, factoring in preproduction and Rockstar's payroll over the last 6 years of development. If that's not a high-stakes game for big boys only, I don't know what is.

Back to Chapman and Konvoy, they predicted that Take-Two would break even within a month, assuming a $2 billion budget, and that the game would rake in $7.6 billion in total revenue within 60 days of launch⁠—and that's before you get to the long tail of sales GTA 6 will presumably have, if the previous game in the series is anything to go by.

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