Recent data from Circana highlights a massive surge in console sales in the US for March 2026. According to their latest monthly report, consumer spending on both software and hardware saw significant year-over-year increases.
Massive Growth in Hardware Spending
The scale of growth is staggering, with US gaming hardware sales rising by 69% compared to March 2025. This surge brought total monthly revenue for hardware to a massive $500 million. This upward trend marks a significant period of expansion for the domestic gaming market.
Switch 2 Dominates Console Sales in the US
The primary driver behind this momentum was Nintendo's latest hardware. Circana noted that the Switch 2 "drove the overall gain" for March 2026. The performance of this platform has fundamentally shifted the current landscape of console sales in the US.
While Nintendo saw massive success, Sony's presence also showed slight growth. Spending on the PlayStation 5 increased by 3% compared to March 2025. Notably, the report contained no data regarding Xbox performance during this period.
Top Performing Platforms
The current market rankings show a clear leader in both units sold and revenue:
- Switch 2: The best-selling platform for March 2026 and year-to-date (measured in both units and dollars).
- PlayStation 5: Ranked second for March 2026 and year-to-date.
