Red Dead Online: Still a Major Hit, Take‑Two CEO Declares

When Red Dead Redemption 2 launched in 2018, its multiplayer component, Red Dead Online, never matched the explosive popularity of GTA Online. Yet Take‑Two Interactive’s chief executive, Strauss Zelnick, insists the game remains a monumental success.

In a recent interview, Zelnick clarified that Red Dead Online is not a “missed opportunity.” He points to the franchise’s sales figures—85 million copies sold—to demonstrate its enduring impact. “There is literally nothing about Red Dead selling 85 million units that could signal a missed opportunity,” he said. “Red Dead Online has been immensely successful and long‑lasting.”

How the Game Keeps Thriving

  • Massive sales: 85 million copies, ranking No. 4 in all‑time video‑game sales and surpassing Wii Sports.
  • Continued popularity: Quarterly sales topped 3 million units in early 2024, the highest since the 2018 launch.
  • Accessible pricing: The base game is now $15 on PS5 and $20 on Xbox Series X|S, with temporary discounts and inclusion in PlayStation Plus.
  • Standalone purchase: Red Dead Online sells for $20, currently discounted by 50% on consoles.

Zelnick also reflected on brand perception. “If we didn’t have Grand Theft Auto here at our company, people would just talk about the fact that we have this massive franchise in Red Dead, which we do and of which we’re very proud,” he remarked. “Red Dead is just amazing and I love engaging with it. The reason it continues to sell is that it’s spectacular entertainment—beautiful, modern, and still fresh even though it’s not a new title.”

Looking Ahead for the Series

The franchise’s success has sparked speculation about a future Red Dead installment. While no official announcement has been made, the development of a new title remains a strong possibility. In the meantime, Rockstar’s focus will shift toward the upcoming GTA 6 launch in November, slated first for consoles with a later PC release.

Red Dead Online remains a testament to Rockstar’s ability to create immersive, enduring worlds, and Take‑Two’s CEO affirms that the game’s legacy is far from a missed opportunity.