Remedy Wants To Fix Alan Wake And Control’s Biggest Problem: Not Enough Players

Remedy's Vision for Alan Wake and the Player Gap

Remedy has delivered critically acclaimed titles, yet Alan Wake and Control have struggled to attract enough players despite strong reviews. The new CEO notes that the issue is a lack of player engagement. He believes Remedy must re‑focus on expanding audience reach before prioritizing additional games.

Expanding Control with New Media and Playful Innovation

Remedy’s strategy centers on maximizing the potential of existing IP through cross‑media projects like the Annapurna deal for TV shows and movies. The plan includes self‑publishing quirky single‑player experiences that showcase Remedy’s distinctive voice. A bullet list outlines key moves:

• Cross‑media franchises such as Alan Wake TV content.
• Self‑publishing of strange, solo games to attract niche fans.
• Targeted marketing toward communities outside the traditional gaming crowd.

Remedy’s next release is Control: Resonant, a melee‑focused sequel set in a physics‑defying Manhattan that swaps gunplay for odd new Hiss variants. While a launch date is pending, it will arrive later this year on PC, PS5, and Xbox Series X|S. Meanwhile, fans can explore the spooky crossover event in Phasmophobia before it ends.

Looking Ahead

Remedy aims to turn its franchise challenges into growth opportunities by weaving games with TV, movies, and odd‑ball titles. The goal is clear: more players, stronger IP visibility, and a continued reputation for off‑beat experiences.