Hasbro Is Making Marvel Rivals Action Figures, and They're Just as Huge As You'd Expect

Hasbro is officially expanding its Marvel Legends line with a highly anticipated wave of figures based on the massive hit hero shooter, Marvel Rivals. While the brand has long focused on comic book and film adaptations, this new release proves they are ready to embrace the game's unique aesthetic. Fans can expect these new Hasbro Marvel Rivals action figures to capture the stylized, muscular designs that have defined the game since its launch.

A Bold New Direction for Marvel Legends

These upcoming toys represent a significant stylistic departure from the standard Marvel Legends format. Instead of mimicking movie costumes, Hasbro is faithfully recreating the exaggerated, heroic proportions and stylized character models found in the video game. This includes iconic heroes like Moon Knight, Punisher, and a dynamic duo featuring Spider-Man & Luna Snow.

Perhaps most surprisingly for fans of the roster, the hulking villain Jeff the Land Shark has made the cut alongside the fearsome Venom. The lineup also features a dedicated Venom & Jeff the Land Shark 2-Pack, ensuring that collectors can acquire the game's most distinct characters in their full glory.

Release Dates and Preorder Timeline

Hasbro has confirmed that this entire wave of Marvel Rivals figures will be released during the Fall 2026 season. However, eager fans won't have to wait until then to secure their copies, as preorders are set to go live in staggered waves starting next month.

Collectors should mark their calendars for the following preorder window:

  • Preorder Start Dates: Between April 22 and May 13, depending on the specific figure.
  • Where to Buy: Links will activate exclusively on Hasbro Pulse and select partner retailers.

While this initial lineup is exciting, it barely scratches the surface of the massive character roster available in Marvel Rivals. With so many heroes and villains to choose from, there are countless possibilities for future releases that fans are eager to see realized as physical figures.

Expanding the Marvel Gaming Universe

This release follows Hasbro's previous experiment with the Marvel Gamerverse series, which drew inspiration from the Marvel vs. Capcom franchise. Meanwhile, news continues to break regarding the game itself; developers have confirmed that a Nintendo Switch 2 version is currently in development. Interestingly, despite the platform expansion, no original characters will be added to the game roster. The team has stated there are simply too many existing Marvel characters to prioritize covering them all before introducing new faces.

For now, fans of the Marvel Rivals action figures have a clear roadmap for acquisition leading up to late 2026. Which character from the game do you most want to see as a collectible figure? Let us know your thoughts in the comments below.