Hideo Kojima finally gets to go to space—but only in an AI‑generated ad for Prada

The iconic game designer is no stranger to pushing boundaries, and his newest venture takes him literally beyond Earth—albeit in a digital, cinematic form. In an unexpected partnership with Danish filmmaker Nicolas Winding Refn, Kojima released a six‑minute AI‑generated short that serves as the centerpiece for Prada’s newly launched private club, Prada Mode. The film, teased on May 26, 2026, opens with the duo crash‑landing on an alien planet before making their way to New York’s historic Chelsea Hotel, where the exclusive event will unfold.

AI‑Generated Short Film Takes Kojima to the Stars

The teaser showcases a retro‑futuristic aesthetic reminiscent of 1960s and 1970s sci‑fi, all rendered through artificial intelligence. While the visuals echo the limited budgets of early filmmakers, the narrative thrust feels distinctly Kojimian—unconventional, layered, and steeped in speculative imagination. The collaboration highlights how AI, often criticized for diluting creativity, can instead become a tool for re‑imagining classic storytelling techniques.

From Alien Planet to Chelsea Hotel

The film’s journey mirrors the event’s own structure: a dramatic descent into the unknown, followed by a return to an iconic urban setting. The Chelsea Hotel, transformed into a living gallery during the event, serves as the final destination where the story culminates and the audience experiences Prada’s vision in person.

Prada’s Satellites II Event: A Futuristic Immersion

Prada’s Satellites II—also billed as Satellites 2—is described as an immersive, multi‑day experience that explores the layered architecture of the hotel. The narrative spans public, domestic, and intimate spaces, creating a dialogue between private environments and collective accessibility. The event blends a “classical yet progressive science‑fiction aesthetic” with the historic fabric of the hotel, turning rooms into micro‑theaters and installations that shift perception and use.

Event Highlights

  • Spatial narrative across the hotel’s diverse zones
  • Private program featuring original performances in select guest rooms
  • Micro television studios that host curated content for invited participants
  • Public installations that reopen after the private program, inviting broader engagement
  • Science‑fiction inspired design that reimagines the space’s history

Kojima and Refn’s Ongoing Collaboration

This partnership marks the second time the designer and filmmaker have worked together for Prada. The first collaboration, Satellites, debuted in Tokyo last year. Kojima’s passion for fashion is well‑known; his involvement with Prada extends beyond apparel, positioning the brand as a platform for art, technology, and speculative storytelling.

In a world where creative tools are often debated, the use of AI here feels more like a creative extension than a threat. By leveraging technology to push the boundaries of visual narrative, Kojima and Refn demonstrate that the future of storytelling can thrive even when it blinks into the cosmos—at least on screen.