'People want MMOs', says veteran designer Jack Emmert, it's the publishers chasing WoW-level scope that are the problem

The State of MMOs Today

MMOs remain a vibrant MMO niche despite the industry’s churn, but their long‑term viability hinges on publisher decisions. Jack Emmert, veteran designer of City of Heroes and Neverwinter, warns that publisher strategy is pushing games toward a watered‑down WoW‑level scope. He argues the current model ignores what players truly want: an engaging experience rather than endless features.

Publisher Strategy vs Player Expectation

The industry’s biggest mistake is treating MMOs as commodities. Emmert says “People want MMOs, and the sales of New World proved it. But I don't believe that the infrastructure and the strategy was there to sustain it.” He contrasts this with his own approach in Neverwinter: a clear budget, a simple vision, and no pressure to out‑spend rivals.

• MMO player bases can thrive with modest scope.
• Publishers often chase WoW‑level ambition over sustainable design.
• Indie projects like Project Gorgon succeed because they stay true to their concept.